Beginner Tips for Small Business SEO
October 15, 2008
This is a pretty good video covering some of the ins and outs of search engine optimization. If you’re a small business thinking about investing in SEO, this video provides some great insights and things to keep in mind. Below, I’ve included a couple of my own comments, along with a few things I don’t exactly agree with and one extremely critical piece that was missing from this discussion (but hey, it was a pretty short video):
Once You Choose Your SEO, Trust Them to Do Their Job
September 29, 2008
I heard an interesting story from a colleague of mine last week regarding a potential client he was about to start a project with. It turns out that the deal didn’t work out because the client was being stubborn about some of the specifics of the project…in particular, which keywords the site should be optimized for.
As a business owner, I can see how someone would want to have a say in which keywords their business site is targeted for. However, the job of any internet marketing consultant or firm you hire should include helping you come up with the best online marketing strategy. The unfortunate reality is that most business owners unknowingly end up choosing keyword phrases that are far too generic. There are at least two very important reasons why this is a horrible strategy:
A Few Things Any Real SEO Service Will Include
September 1, 2008
One of the most common problems when seeking out an expert to improve the search engine rankings for your site is that many website owners have a misunderstanding about what it really takes to improve a website’s rankings. Here’s a quick example and a quick guide to what you should look for (at a minimum) from a good SEO campaign.
5 Strategies for a More Profitable Business Website
August 23, 2008
It’s an unfortunate fact that most business websites are grossly unprofitable…not nearly reaching their full potential as the excellent marketing and sales tools the could be. Here are a few tips for increasing the profitability of your business website.