I wrote an article on 5 Strategies for a More Profitable Business Website awhile back that ended up getting posted on quite a few sites online.  After checking out some of the comments on one particular site, it seems like a follow up article on tracking would be a good idea, specifically focused on Google Analytics.  If you're not using Google Analytics, this free service is a powerful way to get insight into how well your site is performing.  But since there's so much information that Analytics can provide, let me give you a few tips for which metrics really matter and what you should try to improve. 

Read the Full Article

It's an unfortunate fact that most business websites are grossly unprofitable...not nearly reaching their full potential as the excellent marketing and sales tools the could be. Here are a few tips for increasing the profitability of your business website. 

Read the Full Article