This is a pretty good video covering some of the ins and outs of search engine optimization.  If you're a small business thinking about investing in SEO, this video provides some great insights and things to keep in mind.  Below, I've included a couple of my own comments, along with a few things I don't exactly agree with and one extremely critical piece that was missing from this discussion (but hey, it was a pretty short video): 

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The next step in our local seo quick start guide is to take care of the "on-page factors".  I hate to even use that term because to a non-SEO, it's just jargon...so let's translate that.  The "on-page factors" are all of the elements of your site that affect your search engine ranking that.  Keep in mind that there are elements "off" of your site that also come into play, but for right now, we're only focused on changes we can make to the site itself to make it better. 

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Let's continue with our Local SEO Quick Start Guide with Step 3 - Conducting Competitive Research.  First of all, it's important to point out that competitive research isn't necessarily to decide whether or not you should roll out an SEO campaign.  After all, your market is your market, and unless you're flexible enough to completely change businesses, you probably have to deal with whatever the realities are when it comes to your competition. 

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