I wrote an article on 5 Strategies for a More Profitable Business Website awhile back that ended up getting posted on quite a few sites online.  After checking out some of the comments on one particular site, it seems like a follow up article on tracking would be a good idea, specifically focused on Google Analytics.  If you're not using Google Analytics, this free service is a powerful way to get insight into how well your site is performing.  But since there's so much information that Analytics can provide, let me give you a few tips for which metrics really matter and what you should try to improve. 

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Like any good entreprenuer, I've been a subscriber to Entrepreneur Magazine for quite awhile.  If you haven't had a chance to take a look at one of their latest issues, you might want to at least visit their website and read their suggestions for 21 Low-Cost Marketing Ideas.  I think it's pretty telling that 7 out of the 21 tips in that article have something to do with online marketing.  So I figured I'd write a little follow up article of my own to add my take on some of the ideas they suggested. 

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