I was reviewing some requests for SEO services recently and couldn't help but notice that many...and I mean a LOT of the requests were from companies looking to rank for super generic terms. I mean keywords like "employment", "recruiting", "jobs" and so on.  Here's the problem... 

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Google has a great little tool that (surprisingly) many of the business owners I come in contact with still don't know about.  The tool is Google Webmaster Tools and there are tons of great reasons why you should be using this tool for your website too.  The most obvious is for Google Sitemaps, but let's look at a few additional uses for Webmaster Tools aside from allowing you to add and monitor sitemaps. 

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This is a pretty good video covering some of the ins and outs of search engine optimization.  If you're a small business thinking about investing in SEO, this video provides some great insights and things to keep in mind.  Below, I've included a couple of my own comments, along with a few things I don't exactly agree with and one extremely critical piece that was missing from this discussion (but hey, it was a pretty short video): 

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One of the most common problems when seeking out an expert to improve the search engine rankings for your site is that many website owners have a misunderstanding about what it really takes to improve a website's rankings.  Here's a quick example and a quick guide to what you should look for (at a minimum) from a good SEO campaign. 

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It's an unfortunate fact that most business websites are grossly unprofitable...not nearly reaching their full potential as the excellent marketing and sales tools the could be. Here are a few tips for increasing the profitability of your business website. 

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