I was reviewing some requests for SEO services recently and couldn't help but notice that many...and I mean a LOT of the requests were from companies looking to rank for super generic terms. I mean keywords like "employment", "recruiting", "jobs" and so on. Here's the problem...
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Don't Choose Dumb Keywords for Your SEO Campaign
The Must-Know Numbers for Measuring Your Website's Performance
I wrote an article on 5 Strategies for a More Profitable Business Website awhile back that ended up getting posted on quite a few sites online. After checking out some of the comments on one particular site, it seems like a follow up article on tracking would be a good idea, specifically focused on Google Analytics. If you're not using Google Analytics, this free service is a powerful way to get insight into how well your site is performing. But since there's so much information that Analytics can provide, let me give you a few tips for which metrics really matter and what you should try to improve.
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