This is a pretty good video covering some of the ins and outs of search engine optimization.  If you're a small business thinking about investing in SEO, this video provides some great insights and things to keep in mind.  Below, I've included a couple of my own comments, along with a few things I don't exactly agree with and one extremely critical piece that was missing from this discussion (but hey, it was a pretty short video): 

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The next step in our local seo quick start guide is to take care of the "on-page factors".  I hate to even use that term because to a non-SEO, it's just jargon...so let's translate that.  The "on-page factors" are all of the elements of your site that affect your search engine ranking that.  Keep in mind that there are elements "off" of your site that also come into play, but for right now, we're only focused on changes we can make to the site itself to make it better. 

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Let's continue with our Local SEO Quick Start Guide with Step 3 - Conducting Competitive Research.  First of all, it's important to point out that competitive research isn't necessarily to decide whether or not you should roll out an SEO campaign.  After all, your market is your market, and unless you're flexible enough to completely change businesses, you probably have to deal with whatever the realities are when it comes to your competition. 

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This is a continuation of our Local SEO Quick Start Guide.  Once you've established what the goals are for your website, the next step is to do keyword research. Nearly everything you do to market your business online is based on the keyword research you do during this step so it's absolutely critical to get this right. The goal is to figure out how people are actually searching for your products/services online or the solutions that your business provides. Here are a few quick steps for doing keyword research. 

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The first step to getting great results from a local search engine optimization campaign is figuring out what your goals are for your website. I know, I know, who wants to talk about goal setting and all that fluff? But I have to be honest, I hear so many business owners saying they want high rankings for such-and-such term or they want "x" amount of traffic per day and so on. That's the absolute WRONG way to go about this.  Let's talk about why that's the case and how you should approach things instead. 

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This is actually the first in a series of articles on obtaining great results from local search engine marketing. Local SEO is going to become more and more important to businesses whose primary customers are in the same geographic area as them. 

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