The first step to getting great results from a local search engine optimization campaign is figuring out what your goals are for your website. I know, I know, who wants to talk about goal setting and all that fluff? But I have to be honest, I hear so many business owners saying they want high rankings for such-and-such term or they want "x" amount of traffic per day and so on. That's the absolute WRONG way to go about this.  Let's talk about why that's the case and how you should approach things instead. 

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