I was reviewing some requests for SEO services recently and couldn't help but notice that many...and I mean a LOT of the requests were from companies looking to rank for super generic terms. I mean keywords like "employment", "recruiting", "jobs" and so on.  Here's the problem... 

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One of the most common problems when seeking out an expert to improve the search engine rankings for your site is that many website owners have a misunderstanding about what it really takes to improve a website's rankings.  Here's a quick example and a quick guide to what you should look for (at a minimum) from a good SEO campaign. 

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